Stacks

The All in One Food Rewards App

Brand Identity & App Design

Stacks aims to solve the tiresome issue of having to memorize several rewards accounts from various restaurants just to save a few bucks.

With this easy to use app, users can eat at favorite restaurants while still gaining universal rewards for future orders.

It's frugal dining made convenient.

From the Very First Plate

Initial concepts had three goals in mind:

–Develop a system that offered rewards
–Allow users to explore new restaurants
–Save Money on everything possible

The name ‘Stacks’ was chosen based on the concept of ‘converting stacks of plates’ to ‘stacks of cash’. This idea drove the concept all the way to the final product.

From the Very First Plate

Initial concepts had three goals in mind:

–Develop a system that offered rewards
–Allow users to explore new restaurants
–Save Money on everything possible

The name ‘Stacks’ was chosen based on the concept of ‘converting stacks of plates’ to ‘stacks of cash’. This idea drove the concept all the way to the final product.

Recipe for Disaster

Recipe for Disaster

The Proper Ingredients

The Proper Ingredients

The Size of the Kitchen

The Size of the Kitchen

Business to Business

Business to Business

Business to Consumer

Business to Consumer

Where's Stacks?

By creating a system that benefits both business and consumer, Stacks can easilly thrive in the current market.

Any participating locations can freely advertise Stacks in order to help bring in more foot traffic.

Where's Stacks?

By creating a system that benefits both businesses and consumers, Stacks can easily thrive in the current market.

Any participating locations can freely advertise Stacks in order to help bring in more foot traffic.

The Stacks Cycle

With the business plan established, Stacks can easily facilitate a natural cycle that allows restaurants to grow while keeping customers happy under the Stacks brand.

The Stacks Cycle

With the business plan established, Stacks can easily facilitate a natural cycle that allows restaurants to grow while keeping customers happy under the Stacks brand.

Colors

Color choices for Stacks were purely logistical.

Red invokes hunger, while various shades of grays help in adding stacked visuals without the need for gradients.

Type

Raleway is used for all external advertising and material. San Francisco is kept within the app for better legibility.

Marketing Collateral

Marketing Collateral

Mailing Package

Potential restaurants who can sign with Stacks receive an informational package detailing all of the benefits of Stacks.

Mailing Package

Potential restaurants who can sign with Stacks receive an informational package detailing all of the benefits of Stacks.

Information Kit

Anybody interested in the logistics behind Stacks and how it operates can easily access that information through a distributable PDF online.

Information Kit

Anybody interested in the logistics behind Stacks and how it operates can easily access that information through a distributable PDF online.

Advertising

Advertising

The Stacks App

By incorporating the Stacks advantage of a universal rewards system with the convenience of finding local food through an app, Stacks easily becomes your one stop shop for restaurant dining.

Extensive user testing was done to ensure that everything -- from finding food, to feeling secure at checkout-- is as clean and efficient as possible.

The Stacks App

By incorporating the Stacks advantage of a universal rewards system with the convenience of finding local food through an app, Stacks easily becomes your one stop shop for restaurant dining.

Extensive user testing was done to ensure that everything -- from finding food, to feeling secure at checkout-- is as clean and efficient as possible.

CHECK OUT OTHER WORK

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