This project started from seeing a poorly branded security camera on Kickstarter. While the design of the product itself was charming, the brand attached to it was failing to match that same charismatic approach.
A new identity was created to help convey ULO's owl-like nature and heavy reliance on technology.
With it's large round customizable eyes, soft silhouette, and plethora of features, ULO makes surveillance both inviting and easy.
This simple graphic is displayed on every ULO package ULO.
With it's large round customizable eyes, soft silhouette, and plethora of features, ULO makes surveillance both inviting and easy.
This simple graphic is displayed on every ULO package ULO.
Starting the design process involved heavy use of combining the face of an owl with the wordmark.
Initial concepts leaned heavily towards a cute logo more than a representation of the product's reliance on technology.
In the final stages of logo development, the feel for the trademark became too heavy on the cute side.
The final revision retained the owl's face, while being easier to read, and resembles an led display.
In the final stages of logo development, the feel for the trademark became too heavy on the cute side.
The final revision retained the owl's face, while being easier to read, and resembles an led display.
Nunito was an easy pick for Ulo as it shares a lot of the same rounded characteristics present in ULO.
Because the brand is minimalistic, Open Sans was chosen to help keep type non-descript and easy to read.
8 colors were chosen to help make ULO appeal to all personalities.
These 8 colors also serve as the starting point for standard ULO's, aside from Frost White and Jet Black.
Taking a minimalist approach, the front of the packaging consists of the wordmark and an illustration indicating the color of the ULO.
This easy-to-read diagram is on all ULO packaging.
8 features are mapped out around ULO to show that it's no simple bird!
This easy-to-read diagram is on all ULO packaging.
8 features are mapped out around ULO to show that it's no simple bird!
